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Trusted by businesses across Texas

Your Books.
Done Right.
Every Single Month.

We provide bookkeeping, tax planning, fractional CFO, and QuickBooks services for small businesses in New Braunfels, San Antonio, and nationwide, with a team that actually picks up the phone.

★★★★★ 5.0 Google Rating
50+ Clients
<4hr Response
New Braunfels, San Antonio & nationwide remotely
Jimmie Needles MBA - Owner of J2 Bookkeeping, New Braunfels TX
Jimmie Needles, MBA
Owner & Founder
Elite ProAdvisor QBO Certified 19+ Years
★★★★★
5.0 on Google
Response Time
< 4hrs
210-970-0449 info@j2bookkeeping.com 513 Creekside Cir, New Braunfels, TX 78130 Mon to Fri, 10am to 7pm, by appointment
Serving New Braunfels, San Antonio, Seguin, San Marcos, Cibolo, Schertz, Canyon Lake, and clients nationwide.
Intuit Elite ProAdvisor
MBA, Accounting & Finance
QBO Certified Level 2
19+ Years Experience
A word on credentials

Not a CPA.
By Design.

CPAs file your taxes once a year. J2 Bookkeeping focuses on monthly bookkeeping, financial clarity, and year-round tax planning, so your numbers stay current instead of waiting for a once-a-year cleanup. That’s the strategic advisory mindset of a CFO combined with the day-to-day discipline of a senior bookkeeper, backed by 19+ years of experience building it before the industry caught up.

Your books closed. Every single month.
Not once a year in April. Every month, on time, with clean numbers you can actually use to run your business.
Tax strategy built in, year-round.
When your bookkeeper and your tax plan talk to each other all year, there are no surprises in April, only decisions you already made.
A veteran in the field, not a newcomer.
19+ years in practice. Remote-first since 2007, long before virtual bookkeeping became a trend. That depth of experience shows up in every engagement.
Remote since 2007
MBA, Accounting & Finance
19+ Years Experience
50+ Businesses Served
50+
Businesses Served
5.0
★ Google Rating
19+
Years Experience
<4hrs
Avg. Response Time
The real questions

What Are Your Books Telling You?

Most business owners know their revenue. Few know what it’s actually saying about their business.

Is Your Revenue Working For You?

Most business owners know their top line number. What they don’t always know is where it’s actually coming from, which clients, which services, which months. We dig into that so you’re not just watching money come in, you’re understanding it.

Do You Know Where Your Money Goes?

Every expense either builds your business or drains it. We help you see the difference, not just categorize transactions, but actually understand what your spending patterns say about your business.

Your Bottom Line Shouldn’t Be a Mystery

If you’re waiting until tax time to find out how your year went, that’s too late. We keep your books current so your financials reflect reality, and you can make decisions based on numbers you actually trust.

Our services

How We Help Your Business

From day-to-day bookkeeping to high-level CFO strategy, tailored to what your business actually needs.

Most Popular
01

Bookkeeping

Clean books, on time, every time. Monthly reconciliation, AP/AR, payroll, and sales tax, all handled so you can focus on growth.

For owners who need current, tax-ready books without hiring in-house.

Monthly reconciliation & bank feeds
AP/AR & payroll management
Sales tax filing & clean monthly close
Learn more
02

Fractional CFO

High-level financial strategy without the full-time salary. Forecasting, KPIs, cash flow management, and board-ready reporting.

For growing businesses that need financial strategy without a full-time CFO salary.

Cash flow forecasting & modeling
KPI dashboards & board reporting
Strategic financial planning
Learn more
03

Tax Planning

Keep more of what you earn. Year-round tax strategy, entity optimization, and quarterly planning, not just a once-a-year scramble.

For owners tired of April surprises who want to plan taxes year-round.

Year-round proactive tax strategy
Entity structure optimization
Quarterly estimated tax planning
Learn more
04

QuickBooks Services

Certified ProAdvisor at your service. Setup, migration, training, integrations, and cleanup, so QuickBooks Online works for your business.

For businesses setting up, cleaning up, or migrating to QuickBooks Online.

QBO setup, cleanup & migration
ProAdvisor-level training sessions
Custom integrations & automation
Learn more
How it works

Up and Running in Days,
Not Months

Getting started with J2 Bookkeeping is straightforward. Here’s exactly what to expect.

01

Book a Free Call

30 minutes. We learn your situation, pain points, and what you actually need. No pressure. No jargon.

02

We Handle the Setup

We connect your accounts, clean up your books, and get everything organized. Most clients are fully onboarded in 1 to 2 weeks.

03

Clean Books, Every Month

Monthly close, financial reports, and a quick sync. You always know where your business stands, no surprises come tax time.

Start with a Free Call

No commitment. No credit card. Just a conversation.

The J2 Bookkeeping difference

Why Business Owners Choose J2 Bookkeeping

We built our practice around three things clients told us matter most.

Communication

We WANT to communicate with you. Email, portal, phone, or text, we want you to be able to reach us. Communication is a two-way street.

✉ Email · Portal · Phone · Text

Responsiveness

We might not have the answer right away, but we strive to respond within four business hours to written or verbal communication.

⏱ <4hr avg. response · client-verified

Clarity

We strive to ensure you understand what the reports mean and what we need when we ask. We don’t think that’s too much to ask of your bookkeeper.

📊 Plain-English reports, always

Behind On Your Books? We’ve Seen Worse.

Months behind, years behind, boxes of receipts behind. We’ve handled it all. We’ll get you caught up without judgment.

📅 Caught clients up 3+ years behind

Automation That Saves You Money

Automated workflows, real-time syncing, and tools that catch errors before they become problems. Faster turnaround, cleaner books.

⚡ QBO + AI workflows = faster close
Client stories

Real Clients. Real Results.

A few of the outcomes we’ve delivered for the businesses we serve.

“I would be lost without you, Jimmie.”
★★★★★ Owner, Plumbing Industry
Verified J2 Bookkeeping Client
Contractor

Full-Year Cleanup. Same Day.

The problem: a full year of unreconciled books with a tax deadline looming. We reconciled 12 months of bank and credit card statements, reclassified payroll, matched unapplied cash, and identified a $24K sales tax liability, with work papers and a CPA cover note delivered the same day.

$144K Payroll Reclassified $24K Tax Liability Found 1 Day Turnaround
Entertainment Venue

565 Checks. $18,059. Done in Hours.

The problem: hundreds of member payout checks to cut on a deadline with no clean vendor list. We processed 565 player balance withdrawal checks in a single session, verified amounts, created unique vendors, and prepped the print queue for the external check printer. What would have taken days was done in hours.

565 Checks Processed $18,059 Total Hours, Not Days
★★★★★ 5.0 Google Rating
50+ Clients
<4hr Response
Frequently asked

Questions Business Owners Ask Us

Straight answers to what most owners want to know before they book a call.

What is the difference between a bookkeeper and an accountant?

Bookkeepers handle your day-to-day finances: bank reconciliations, accounts payable and receivable, and monthly financial reporting. Accountants (usually CPAs) handle annual tax filing, audits, and high-level planning. Most small businesses need a bookkeeper for ongoing management and an accountant once a year for taxes.

Can you help me catch up on years of bookkeeping?

Yes. Catch-up and cleanup bookkeeping is one of our specialties. We gather your bank statements, categorize transactions systematically, reconcile every account, and produce accurate financial statements. Most cleanup projects take 2 to 6 weeks depending on complexity.

Do you work with QuickBooks Online or Desktop?

We work primarily in QuickBooks Online. As certified QuickBooks ProAdvisors, we recommend QBO for most small businesses because of real-time access, automatic backups, easy bank integration, and better collaboration for remote bookkeeping.

What areas do you serve?

We serve New Braunfels, San Antonio, Seguin, San Marcos, Cibolo, Schertz, and Canyon Lake, Texas. As a virtual bookkeeping service, we also work with clients nationwide using cloud-based tools like QuickBooks Online.

Ready to Stop Stressing About Your Books?

Book a free call. We’ll talk through where you are and what you need.

Book Your Free Call

210-970-0449  •  info@j2bookkeeping.com